Social media influencers who are relatable and who can blend the brand campaigns into the rest of the content without making them look like advertisements can gain the trust of the people and hence can influence the purchasing behaviour of their followers.
Union Budget 2022-23 gave a push to infrastructure to improve the economy. But it didn't do enough to solve the immediate crisis of huge unemployment and increased poverty caused by the pandemic.
Even though India missed the target of vaccinating the entire adult population by December 2021, around 90% of the adult population took at least one dose of vaccine. As of 12th January 2022, more than 154.50 crore people are vaccinated. Now, the younger population aged 15 to 18 years are also being vaccinated.